Digital expansion for Moviepark Germany: photos, storyline, and smart visitor guidance

Movie Park Germany

What if your visitors could already become part of an interactive story while waiting in line? Made possible with a combination of personal photos, AI effects, and playful missions. This is exactly what SnapCube® realized for Movie Park Germany. Built on an interactive web app, the park experience is digitally extended, leads are generated in full GDPR compliance, and visitor flows are guided in a smart way. The concept is also ideally suited for zoos, museums, or other attractions looking for new ways to digitally enhance their guest experience in an innovative way.

From Photo to Storyline – how it works

The process is simple and easy for all guests to understand. Posters with QR codes are placed in waiting areas and throughout the park, linking directly to the web app. Visitors quickly register with Google, Apple ID, or email, and then take a selfie. This selfie is automatically processed by AI and integrated into the storyline, marking the start of the interactive park experience.
From there, visitors dive into mini games that, combined with a tailored storyline, connect the entire experience like a common thread. The photo is instantly sent via email or can be printed at special points in the park. This creates a real keepsake that ensures the day at the park will be remembered for a long time.

Goodie System: visitor guidance with added value

A highlight of the SnapCube® solution is the universally connectable Goodie System. After completing all missions, guests receive a small reward, for example a voucher that can be redeemed in shops, vending machines, restaurants, or attractions.

For the park this means:

• Targeted visitor guidance to gastronomy or retail areas

• Increased revenue through vouchers that encourage consumption

• Flexible interfaces, whether discounts, merchandise offers, or ride bonuses – the system can be integrated anywhere

This creates a smart cycle. Interaction drives gamification. Gamification leads to redemption. Redemption increases revenue while also boosting guest satisfaction.