Lead qualification through AI
After taking the selfie, visitors were asked for their gamertag and favorite games. This simple step not only enabled a personalized approach, but also provided exciting insights in terms of Know Your Customer.
Our AI then transformed the photo into an individual character, either in 8-bit, 16-bit, or anime style. Embedded in the world of the chosen favorite game, this created a unique result.
The clever combination of photos, targeted questions, and AI transformation not only generated numerous leads, but also allowed them to be specifically qualified.
ID card as a key and souvenir
The photos were printed on site on a high-quality ID card, featuring the individual 8-bit, 16-bit, or anime character in the look of the chosen favorite game.
This card not only served as a personal souvenir that anchored the experience in the visitor's mind beyond the event, but also as a key to the interactive stations at the exhibition stand, made possible by an integrated QR code.
Conclusion: Entertainment with measurable added value
The photo campaign for Samsung at Gamescom impressively demonstrates how entertainment and measurable benefits can be combined. The combination of AI-generated characters, personalised ID cards and a clear KYC approach created an experience that delighted visitors and at the same time provided Samsung with valuable insights into the target group.
In addition, the ID card served as a personal memento, anchoring the event experience and creating a connection that extends far beyond the trade fair visit.
📩 Ready to take your trade show activation to the next level?
Get in touch at hey@snapcube.de or call us at +49 221 165 355-60.
We look forward to creating your next highlight together.
