Samsung
One question: How do you manage to inspire thousands of gaming fans as soon as they enter a trade fair booth while also gathering valuable insights? Together with Samsung, we succeeded in doing just that with a holistically designed trade fair campaign that seamlessly combines experience, branding, and lead generation.
Custom photo steles in the entrance area
Four photo steles designed and built by SnapCube specifically for Samsung were used directly at the trade show booth. Placed in the entrance area, they not only served as eye-catchers, but also as the first point of contact for the interactive photo campaign.
Samsung
One question: How do you manage to inspire thousands of gaming fans as soon as they enter a trade fair booth while also gathering valuable insights? Together with Samsung, we succeeded in doing just that with a holistically designed trade fair campaign that seamlessly combines experience, branding, and lead generation.
Custom photo steles in the entrance area
Four photo steles designed and built by SnapCube specifically for Samsung were used directly at the trade show booth. Placed in the entrance area, they not only served as eye-catchers, but also as the first point of contact for the interactive photo campaign.
Samsung
One question: How do you manage to inspire thousands of gaming fans as soon as they enter a trade fair booth while also gathering valuable insights? Together with Samsung, we succeeded in doing just that with a holistically designed trade fair campaign that seamlessly combines experience, branding, and lead generation.
Custom photo steles in the entrance area
Four photo steles designed and built by SnapCube specifically for Samsung were used directly at the trade show booth. Placed in the entrance area, they not only served as eye-catchers, but also as the first point of contact for the interactive photo campaign.
Samsung
One question: How do you manage to inspire thousands of gaming fans as soon as they enter a trade fair booth while also gathering valuable insights? Together with Samsung, we succeeded in doing just that with a holistically designed trade fair campaign that seamlessly combines experience, branding, and lead generation.
Custom photo steles in the entrance area
Four photo steles designed and built by SnapCube specifically for Samsung were used directly at the trade show booth. Placed in the entrance area, they not only served as eye-catchers, but also as the first point of contact for the interactive photo campaign.
Lead qualification through AI
After taking the selfie, visitors were asked for their gamertag and favorite games. This simple step not only enabled a personalized approach, but also provided exciting insights in terms of Know Your Customer.
Our AI then transformed the photo into an individual character, either in 8-bit, 16-bit, or anime style. Embedded in the world of the chosen favorite game, this created a unique result.
The clever combination of photos, targeted questions, and AI transformation not only generated numerous leads, but also allowed them to be specifically qualified.
ID card as a key and souvenir
The photos were printed on site on a high-quality ID card, featuring the individual 8-bit, 16-bit, or anime character in the look of the chosen favorite game.
This card not only served as a personal souvenir that anchored the experience in the visitor's mind beyond the event, but also as a key to the interactive stations at the exhibition stand, made possible by an integrated QR code.
Conclusion: Entertainment with measurable added value
The photo campaign for Samsung at Gamescom impressively demonstrates how entertainment and measurable benefits can be combined. The combination of AI-generated characters, personalised ID cards and a clear KYC approach created an experience that delighted visitors and at the same time provided Samsung with valuable insights into the target group.
In addition, the ID card served as a personal memento, anchoring the event experience and creating a connection that extends far beyond the trade fair visit.
📩 Ready to take your trade show activation to the next level?
Get in touch at hey@snapcube.de or call us at +49 221 165 355-60.
We look forward to creating your next highlight together.
Lead qualification through AI
After taking the selfie, visitors were asked for their gamertag and favorite games. This simple step not only enabled a personalized approach, but also provided exciting insights in terms of Know Your Customer.
Our AI then transformed the photo into an individual character, either in 8-bit, 16-bit, or anime style. Embedded in the world of the chosen favorite game, this created a unique result.
The clever combination of photos, targeted questions, and AI transformation not only generated numerous leads, but also allowed them to be specifically qualified.
ID card as a key and souvenir
The photos were printed on site on a high-quality ID card, featuring the individual 8-bit, 16-bit, or anime character in the look of the chosen favorite game.
This card not only served as a personal souvenir that anchored the experience in the visitor's mind beyond the event, but also as a key to the interactive stations at the exhibition stand, made possible by an integrated QR code.
Conclusion: Entertainment with measurable added value
The photo campaign for Samsung at Gamescom impressively demonstrates how entertainment and measurable benefits can be combined. The combination of AI-generated characters, personalised ID cards and a clear KYC approach created an experience that delighted visitors and at the same time provided Samsung with valuable insights into the target group.
In addition, the ID card served as a personal memento, anchoring the event experience and creating a connection that extends far beyond the trade fair visit.
📩 Ready to take your trade show activation to the next level?
Get in touch at hey@snapcube.de or call us at +49 221 165 355-60.
We look forward to creating your next highlight together.
Lead qualification through AI
After taking the selfie, visitors were asked for their gamertag and favorite games. This simple step not only enabled a personalized approach, but also provided exciting insights in terms of Know Your Customer.
Our AI then transformed the photo into an individual character, either in 8-bit, 16-bit, or anime style. Embedded in the world of the chosen favorite game, this created a unique result.
The clever combination of photos, targeted questions, and AI transformation not only generated numerous leads, but also allowed them to be specifically qualified.
ID card as a key and souvenir
The photos were printed on site on a high-quality ID card, featuring the individual 8-bit, 16-bit, or anime character in the look of the chosen favorite game.
This card not only served as a personal souvenir that anchored the experience in the visitor's mind beyond the event, but also as a key to the interactive stations at the exhibition stand, made possible by an integrated QR code.
Conclusion: Entertainment with measurable added value
The photo campaign for Samsung at Gamescom impressively demonstrates how entertainment and measurable benefits can be combined. The combination of AI-generated characters, personalised ID cards and a clear KYC approach created an experience that delighted visitors and at the same time provided Samsung with valuable insights into the target group.
In addition, the ID card served as a personal memento, anchoring the event experience and creating a connection that extends far beyond the trade fair visit.
📩 Ready to take your trade show activation to the next level?
Get in touch at hey@snapcube.de or call us at +49 221 165 355-60.
We look forward to creating your next highlight together.
Lead qualification through AI
After taking the selfie, visitors were asked for their gamertag and favorite games. This simple step not only enabled a personalized approach, but also provided exciting insights in terms of Know Your Customer.
Our AI then transformed the photo into an individual character, either in 8-bit, 16-bit, or anime style. Embedded in the world of the chosen favorite game, this created a unique result.
The clever combination of photos, targeted questions, and AI transformation not only generated numerous leads, but also allowed them to be specifically qualified.
ID card as a key and souvenir
The photos were printed on site on a high-quality ID card, featuring the individual 8-bit, 16-bit, or anime character in the look of the chosen favorite game.
This card not only served as a personal souvenir that anchored the experience in the visitor's mind beyond the event, but also as a key to the interactive stations at the exhibition stand, made possible by an integrated QR code.
Conclusion: Entertainment with measurable added value
The photo campaign for Samsung at Gamescom impressively demonstrates how entertainment and measurable benefits can be combined. The combination of AI-generated characters, personalised ID cards and a clear KYC approach created an experience that delighted visitors and at the same time provided Samsung with valuable insights into the target group.
In addition, the ID card served as a personal memento, anchoring the event experience and creating a connection that extends far beyond the trade fair visit.
📩 Ready to take your trade show activation to the next level?
Get in touch at hey@snapcube.de or call us at +49 221 165 355-60.
We look forward to creating your next highlight together.
