Disneyland Paris
Around the World with Our Augmented Reality Event Modules
To celebrate the 25th anniversary of Disneyland Paris, the company hosted a press event in Dubai. The entire event focused on the theme "Experiencing Magic." At the heart of our experiential marketing concept was the interaction with guests on-site.
Disneyland Paris
Around the World with Our Augmented Reality Event Modules
To celebrate the 25th anniversary of Disneyland Paris, the company hosted a press event in Dubai. The entire event focused on the theme "Experiencing Magic." At the heart of our experiential marketing concept was the interaction with guests on-site.
Disneyland Paris
Around the World with Our Augmented Reality Event Modules
To celebrate the 25th anniversary of Disneyland Paris, the company hosted a press event in Dubai. The entire event focused on the theme "Experiencing Magic." At the heart of our experiential marketing concept was the interaction with guests on-site.
Disneyland Paris
Around the World with Our Augmented Reality Event Modules
To celebrate the 25th anniversary of Disneyland Paris, the company hosted a press event in Dubai. The entire event focused on the theme "Experiencing Magic." At the heart of our experiential marketing concept was the interaction with guests on-site.
The Challenge
Our event modules create authentic user-generated content through interaction with guests. For this purpose, we shipped the complete technology of our CUBE photobooth and our SnapFair via international air freight to the United Arab Emirates and even took on the assembly and final technical support on-site personally.
User-Generated Content
The core of our concept was the interaction with guests on-site. Based on our photobooth, we developed various modules that generated content in different ways – either with the photobooth itself or with the guest's own smartphone. This content was not only used by Disney but was also widely shared by influencers and VIPs across all social media channels.
Deep-Scan Technology
The experience marketing concept was enhanced by our interactive “Magic Mirror Screen.” Guests who stood in front of the 90-inch screen saw themselves as a digital Mickey Mouse in the same pose. Movements are captured with a depth camera and transferred in real-time to the virtual 3D figure, whose gestures can be controlled by the person standing in front through deep scan technology.
The Challenge
Our event modules create authentic user-generated content through interaction with guests. For this purpose, we shipped the complete technology of our CUBE photobooth and our SnapFair via international air freight to the United Arab Emirates and even took on the assembly and final technical support on-site personally.
User-Generated Content
The core of our concept was the interaction with guests on-site. Based on our photobooth, we developed various modules that generated content in different ways – either with the photobooth itself or with the guest's own smartphone. This content was not only used by Disney but was also widely shared by influencers and VIPs across all social media channels.
Deep-Scan Technology
The experience marketing concept was enhanced by our interactive “Magic Mirror Screen.” Guests who stood in front of the 90-inch screen saw themselves as a digital Mickey Mouse in the same pose. Movements are captured with a depth camera and transferred in real-time to the virtual 3D figure, whose gestures can be controlled by the person standing in front through deep scan technology.
The Challenge
Our event modules create authentic user-generated content through interaction with guests. For this purpose, we shipped the complete technology of our CUBE photobooth and our SnapFair via international air freight to the United Arab Emirates and even took on the assembly and final technical support on-site personally.
User-Generated Content
The core of our concept was the interaction with guests on-site. Based on our photobooth, we developed various modules that generated content in different ways – either with the photobooth itself or with the guest's own smartphone. This content was not only used by Disney but was also widely shared by influencers and VIPs across all social media channels.
Deep-Scan Technology
The experience marketing concept was enhanced by our interactive “Magic Mirror Screen.” Guests who stood in front of the 90-inch screen saw themselves as a digital Mickey Mouse in the same pose. Movements are captured with a depth camera and transferred in real-time to the virtual 3D figure, whose gestures can be controlled by the person standing in front through deep scan technology.
The Challenge
Our event modules create authentic user-generated content through interaction with guests. For this purpose, we shipped the complete technology of our CUBE photobooth and our SnapFair via international air freight to the United Arab Emirates and even took on the assembly and final technical support on-site personally.
User-Generated Content
The core of our concept was the interaction with guests on-site. Based on our photobooth, we developed various modules that generated content in different ways – either with the photobooth itself or with the guest's own smartphone. This content was not only used by Disney but was also widely shared by influencers and VIPs across all social media channels.
Deep-Scan Technology
The experience marketing concept was enhanced by our interactive “Magic Mirror Screen.” Guests who stood in front of the 90-inch screen saw themselves as a digital Mickey Mouse in the same pose. Movements are captured with a depth camera and transferred in real-time to the virtual 3D figure, whose gestures can be controlled by the person standing in front through deep scan technology.
