The Challenge

At the Glamour Fair, beauty experts and influencers showcase the latest summer beauty trends. Major cosmetic brands offered a variety of activities to highlight their own products. The challenge was to effectively use a small space between two booths. So, we built the backdrop precisely to fit the available booth dimensions, enhancing the photo setup with a high-quality photo floor. The two swings were securely mounted to the ceiling with special brackets.

Selfies with Your Own Smartphone

This time, our CUBE was not part of the setup. Instead, visitors were encouraged to use their own smartphones to take photos or Boomerangs. To ensure everyone could be in the picture, promoters were there to assist. The content people captured themselves was widely shared with various Yogurette hashtags. This resulted in the brand achieving significant reach across different social media channels.

Give Away Concept

The concept included the additional use of our photo booth CUBE. Visitors could instantly take home a photo branded with the company logo as a souvenir. The special twist: thanks to perforated photo paper, a product sample could be distributed simultaneously. This give-away is sure to create a positive impression!

Conclusion

Everywhere, photos were taken, videos were filmed, and live content was shared. Our custom selfie swing with Yogurette was a highlight, especially for younger visitors. Want to inspire your guests to post user-generated content with your hashtag on social media channels? We know how to do it and can offer you the perfect solution to execute a successful photo activation at your event.