Hisense
Brand Experience at the POS Combined with Social Media Reach
In the highly competitive marketing sector, it is crucial to develop strategies that not only capture the target audience's attention but also actively engage them in brand communication. A perfect example of such a strategy is the project we implemented during the EURO 2024 promotion with Hisense and our GIF Booth, the SnapLoop, including an integrated prize draw. This project aimed to enhance Hisense's online presence through targeted social media sharing and lead generation.
Hisense
Brand Experience at the POS Combined with Social Media Reach
In the highly competitive marketing sector, it is crucial to develop strategies that not only capture the target audience's attention but also actively engage them in brand communication. A perfect example of such a strategy is the project we implemented during the EURO 2024 promotion with Hisense and our GIF Booth, the SnapLoop, including an integrated prize draw. This project aimed to enhance Hisense's online presence through targeted social media sharing and lead generation.
Hisense
Brand Experience at the POS Combined with Social Media Reach
In the highly competitive marketing sector, it is crucial to develop strategies that not only capture the target audience's attention but also actively engage them in brand communication. A perfect example of such a strategy is the project we implemented during the EURO 2024 promotion with Hisense and our GIF Booth, the SnapLoop, including an integrated prize draw. This project aimed to enhance Hisense's online presence through targeted social media sharing and lead generation.
Hisense
Brand Experience at the POS Combined with Social Media Reach
In the highly competitive marketing sector, it is crucial to develop strategies that not only capture the target audience's attention but also actively engage them in brand communication. A perfect example of such a strategy is the project we implemented during the EURO 2024 promotion with Hisense and our GIF Booth, the SnapLoop, including an integrated prize draw. This project aimed to enhance Hisense's online presence through targeted social media sharing and lead generation.
Unique Customer Experience at the POS
The highlight of the live marketing event was the opportunity for customers to have their photo taken with the original EM trophy. This unique chance not only provided customers with a special on-site experience but also created a direct incentive to share this moment on social media. The SnapLoop photo booth utilizes twelve cameras to capture the photos and then compile them into a dynamic sequence – GIF look in mp4 format (9:16): This format is particularly suited for sharing on social media platforms.
Enhancing Brand Interaction through Instant Printing and Social Sharing
A standout feature: a photo was printed within seconds. Each printout included a unique QR code that led directly to a landing page where customers could download their personal GIF. This seamless connection between the in-store physical experience and digital interaction increased participants’ willingness to share their unique moment on social media.
Motivating Sharing through Attractive Contests
To further encourage sharing of the created GIFs on social media, a television was raffled among participants who shared their entry using a specific hashtag. This strategy proved to be highly effective in motivating customers not only to use the photo booth but also to actively engage in the online campaign, ultimately increasing Hisense's visibility on social media.
Unique Customer Experience at the POS
The highlight of the live marketing event was the opportunity for customers to have their photo taken with the original EM trophy. This unique chance not only provided customers with a special on-site experience but also created a direct incentive to share this moment on social media. The SnapLoop photo booth utilizes twelve cameras to capture the photos and then compile them into a dynamic sequence – GIF look in mp4 format (9:16): This format is particularly suited for sharing on social media platforms.
Enhancing Brand Interaction through Instant Printing and Social Sharing
A standout feature: a photo was printed within seconds. Each printout included a unique QR code that led directly to a landing page where customers could download their personal GIF. This seamless connection between the in-store physical experience and digital interaction increased participants’ willingness to share their unique moment on social media.
Motivating Sharing through Attractive Contests
To further encourage sharing of the created GIFs on social media, a television was raffled among participants who shared their entry using a specific hashtag. This strategy proved to be highly effective in motivating customers not only to use the photo booth but also to actively engage in the online campaign, ultimately increasing Hisense's visibility on social media.
Unique Customer Experience at the POS
The highlight of the live marketing event was the opportunity for customers to have their photo taken with the original EM trophy. This unique chance not only provided customers with a special on-site experience but also created a direct incentive to share this moment on social media. The SnapLoop photo booth utilizes twelve cameras to capture the photos and then compile them into a dynamic sequence – GIF look in mp4 format (9:16): This format is particularly suited for sharing on social media platforms.
Enhancing Brand Interaction through Instant Printing and Social Sharing
A standout feature: a photo was printed within seconds. Each printout included a unique QR code that led directly to a landing page where customers could download their personal GIF. This seamless connection between the in-store physical experience and digital interaction increased participants’ willingness to share their unique moment on social media.
Motivating Sharing through Attractive Contests
To further encourage sharing of the created GIFs on social media, a television was raffled among participants who shared their entry using a specific hashtag. This strategy proved to be highly effective in motivating customers not only to use the photo booth but also to actively engage in the online campaign, ultimately increasing Hisense's visibility on social media.
Unique Customer Experience at the POS
The highlight of the live marketing event was the opportunity for customers to have their photo taken with the original EM trophy. This unique chance not only provided customers with a special on-site experience but also created a direct incentive to share this moment on social media. The SnapLoop photo booth utilizes twelve cameras to capture the photos and then compile them into a dynamic sequence – GIF look in mp4 format (9:16): This format is particularly suited for sharing on social media platforms.
Enhancing Brand Interaction through Instant Printing and Social Sharing
A standout feature: a photo was printed within seconds. Each printout included a unique QR code that led directly to a landing page where customers could download their personal GIF. This seamless connection between the in-store physical experience and digital interaction increased participants’ willingness to share their unique moment on social media.
Motivating Sharing through Attractive Contests
To further encourage sharing of the created GIFs on social media, a television was raffled among participants who shared their entry using a specific hashtag. This strategy proved to be highly effective in motivating customers not only to use the photo booth but also to actively engage in the online campaign, ultimately increasing Hisense's visibility on social media.
