The Challenge
With our SnapLoop, we were on a mission for Canon to offer an entertaining experience to attendees at the VideoDays. We also aimed to draw attention to a new product. Canon utilized the built-in monitor in our Photo Booth to play an advertisement introducing the 'Powershot V10'.
Photo Booth Setup
The photo backdrop, styled in a subtle gray with red light strips to match the Canon logo colors, was designed by Canon. Here, guests from the creator and industry scene could create a Boomerang-style video using our Bullet Time photo technology, capturing unique memories. Incidentally, this was also Canon's slogan, displayed in large letters on the outside wall.
Brand Awareness
We encouraged our guests to share their videos using Canon's hashtag and tag @canondeutschland. During the event, we noticed the first tags appearing in Reels and posts on Instagram & Co., successfully enhancing Canon's brand awareness.
